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Family-led OCD & BFRB awareness

Making hard stuff feel lighter.

Honest family stories and animated, plain-language awareness for kids, teens, and parents learning about OCD, intrusive thoughts, trichotillomania, and other body-focused repetitive behaviors.

Lived experience and awareness—not therapy or medical advice. When someone needs professional help, we point toward qualified organizations and clinicians.

Trixie, the Trichotillomania and BFRB awareness character Daisy, the OCD and intrusive-thought awareness character Maverick, the small support puppy

Choose your path

You don’t have to know where to begin.

Whether you are supporting a child, trying to understand your own experience, or simply wanting to replace myths with facts, there is a place to start.

I’m a parent or caregiver

Start with the things we wish we had understood sooner: what these experiences can look like, what common reactions may miss, and where to find qualified help.

I’m a kid or teen

Thoughts, urges, and behaviors do not make you bad, broken, or alone. Our guides use clear language without talking down to you.

I want to understand

Learn what OCD and BFRBs can actually involve, why stereotypes hurt, and how awareness can replace judgment with compassion.

The essentials

A clearer place to learn.

Clear, approachable introductions to OCD, intrusive thoughts, trichotillomania, and other BFRBs—created from lived experience for families looking for a place to begin.

OCD is not a personality quirk

OCD is more than liking things neat or organized. It can involve unwanted thoughts, intense doubt, and compulsions that become distressing or disruptive.

Intrusive thoughts and uncertainty

People can become caught in a painful search for certainty about thoughts they did not choose. Having a thought is not the same as wanting it or acting on it.

Trichotillomania and other BFRBs

Hair pulling and other body-focused repetitive behaviors are not simply bad habits or a lack of willpower. Experiences vary, and shame can make them harder to discuss.

Meet the guides

Maverick and friends make difficult topics easier to approach.

Through animated stories, Maverick, Daisy, and Trixie help families approach difficult experiences with warmth, clarity, and compassion.

Maverick, a small white support puppy

Maverick

Our welcoming companion and bridge between every audience. Maverick brings warmth, humor, reassurance, and a reminder that awareness begins with understanding.

Daisy, the What’s the Trich OCD awareness character

Daisy

Helps illustrate OCD, intrusive thoughts, doubt, avoidance, compulsions, and the very human challenge of learning to live with uncertainty.

Trixie, the What’s the Trich Trichotillomania and BFRB awareness character

Trixie

Helps illustrate trichotillomania and other BFRBs, including urges, triggers, pulling cycles, shame, emotional regulation, and self-compassion.

Character promise: Maverick, Daisy, and Trixie illustrate experiences; they do not speak for everyone, give diagnoses, or act as therapists.

Our family’s story

Three chapters that changed what we understood.

What began as a family searching for answers became a commitment to raise awareness so other parents and young people might feel less isolated and more understood.

Part one

Learning what OCD and trichotillomania meant

The early signs, unfamiliar language, and first lessons that began reshaping our family’s understanding.

Part two

Facing intrusive thoughts and the darker parts of OCD

The fear and confusion surrounding intrusive thoughts—and what our family eventually came to understand differently.

Part three

The courage required to continue

Kayla’s experience at F.I.T. and the strength it took to keep moving through an extraordinarily difficult chapter.

Awareness in action

Replacing quick assumptions with a more human picture.

Our animated explainers use familiar stories and plain language to challenge myths, open conversations, and make difficult OCD and BFRB experiences easier to understand.

Maverick introduces the Not-So-Fab Four in an OCD, anxiety, ADHD, and trichotillomania awareness carousel

Meet the Not-So-Fab Four

Meet the recurring characters helping us make difficult OCD and BFRB experiences easier to discuss with kids, teens, and parents.

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Maverick stands by a whiteboard in a carousel challenging common misconceptions about OCD

Why Everyone Gets OCD Wrong

A plain-language look beyond the “clean and organized” stereotype at the doubt, distress, intrusive thoughts, and compulsions OCD can involve.

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Trixie and Maverick explore Trichotillomania and the ComB model in an Inside Out-inspired control room

Why Does Pulling Seem to Come Out of Nowhere?

An Inside Out-inspired introduction to the ComB model and the sensory, thought, emotional, movement, and environmental factors that may overlap.

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Daisy and Maverick at the beach illustrate how OCD, intrusive thoughts, and uncertainty can feel like hidden danger

When OCD’s Jaws Start Circling

Daisy and Maverick show how OCD can scan for danger, latch onto uncertainty, and turn checking into a convincing loop.

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Trusted places to learn more

Awareness should include a responsible route forward.

What’s the Trich is not a clinic and does not recommend individualized treatment. Our resource library points visitors toward recognized OCD and BFRB organizations, educational material, and professional directories.

We periodically review featured resources and clearly identify any affiliations.

Creativity along the way

Art is one part of Kayla’s story.

Kayla’s creativity offers a gentle glimpse into the person behind our family’s story—shared with care and kept intentionally secondary to the website’s awareness mission.

Keep exploring

Understanding is one way we make things lighter.

Come for the family story, stay for clearer language, compassionate awareness, and characters that help difficult subjects feel a little easier to approach.

What’s the Trich shares lived experience and awareness. It is not therapy, diagnosis, or medical advice.